Congratulations you own or manage a company! Chances are you already have some form of branding or design in place, even if you did not consciously create that identity. Your branding tells a graphics-based story about your business; it is the clothes and the makeup that define the base of the company you have built. Curious? Consider these things:
Every one of the above mentioned items is a part of the entire company branding you have consciously or unconsciously put into place. Many businesses mistakenly believe that they can throw something together and call it good but we live in a world where consumers are extremely savvy and often very judgmental.
Is your website dated? They will think you are not able to keep current with trends.
Does your color scheme differ from piece to piece? They will likely view you as having poor attention to detail.
Do you have a consistent message or mission statement or is your company information scattered? They will run the other way straight to the doors of a competitor that has taken the time to create a unified presence and branding plan.
If you have made the above errors, don’t worry. Branding is something that can be changed and adjusted easily. With a little forethought, planning, and stellar execution you will be well on your way to portraying an image that is every bit as polished and capable as you are your company are.
[easy-tweet tweet=”A great brand is a story that’s never completely told. (Scott Bedburry) http://digitalmarketingsolutionz.com/branding-agency-dubai/” user=”DM_Solutionz”]
Your branding is the first thing that customers see. It is absolutely vital that this face be put together, consistent, and trendy, or you run the risk of turning away potential customers that can’t get past your discombobulated, troubling company “appearance.”
You would not dream of showing up to a client meeting in mismatched shoes, or with your suit jacket ripped or with your hair cut in a style that was popular 20 years ago. So why is it ok to let your company bear an appearance that does not reflect that same pride and attention to detail?
If you want to attract customers that are willing to have brand loyalty and that are willing to pay for your goods and services, you have to convince them that you have your ducks in a row…starting with your company look.
Don’t get us wrong, there are plenty of creative, visionary business owners and managers out there. That is not the issue. When it comes to branding, it requires a specific software usage skill set that most people just don’t have.
If you want a logo that is professional and polished, it should probably be created using state-of-the-art software programs.
If you want great web copy, you need to understand how to write so people will listen.
If you want your company color theme and fonts to be carried seamlessly throughout all of your marketing materials, you need to be able to see the big branding picture and then execute it flawlessly.
This is where we come in.
While some people prefer the DIY approach for their branding, most business owners and managers do not have time to spend researching how to use the software and tools required. That is where we can help. We offer services in:
These services and more will help take your drab or non-existent branding and turn it into an appealing, trendy company look that will draw in customers and keep you at the top of your game.
If you want to find out more about our branding services in Dubai or Abu Dhabi, contact us today. We look forward to talking with you about your needs and helping your company put its best face forward.
