If you are a business owner, you know that the most important part of your building a successful company is connecting with your customers. This means being transparent and real with them, all while showing yourself as a reliable and trustworthy leader in your field of expertise.
One of the simplest ways to do this is through social media. Aside from being able to share content with hundreds or even thousands of individuals all over the globe, there are many benefits to social media from a business point of view.
As a business, it is important to know not only who your audience is, but what their needs and wants are. Social media is a fantastic pre-existing tool that can quickly and easily accomplish this for you. There are many tools that can measure demographic aspects of your customers, which can include their dominant language, whether they are male or female, and their age. This basic information provides you with the necessary components for creating advertisements and marketing efforts that are uniquely targeted to both current and potential customers.
Essentially, it gives you what you need to know to reach a hyper-focused audience, all without having to spend a ton of time and money on research and analytics.
While you want everyone all over the world to know your brand, you specifically want your marketing efforts to reach your targeted audience. Social media networks have tools that allow you to narrow your direct communication to certain audiences – your target audience – with ease. This process is known as geo-targeting and is very beneficial for businesses. Are you running an ad that is perfect for people in a certain neighborhood or that have a specific set of interests? Simply set your ad preferences and you are well on your way to reaching only those that fit that unique criteria.
This kind of quick-acting filtering allows you to spend your valuable time elsewhere – like on running your business or finding new ways to innovate your products to better meet the needs of a new client base.
Social media networks provide you with the opportunity to increase your customer base far beyond what traditional marketing methods could ever hope to achieve. There are tools available that allow you to find out what people in your area are ‘talking’ about on social media, and that also provide you with a way to connect with those talking about the products and services your company offers. This lets you better understand how to meet the needs of your audience while simultaneously learning about what they like so you can better tailor your services and products to their wishes.
Reviews are an important part of running a business. Positive reviews allow potential customers to see that you are a reliable and trustworthy business, and negative reviews alert you to what may need to be fixed within your business, such as poor customer service. If you share content via social media, such as information on a new product, your followers can learn about the product as well as provide you with instant feedback regarding their opinion of how beneficial – or not – the product is to them.
Additionally, you can get a sense of what your customers like and dislike about certain products or aspects of your business, and you can respond to your customers’ comments and concerns immediately, without having to sift through dated customer feedback tools like comment cards or surveys.
Because social media platforms allow you to monitor your competitors, you gain what is known as marketing intelligence. This information allows you to make strategic decisions about your marketing plans, which gives you a definitive edge over your competitors. For example, if your competitor puts out a new product, or if consumers are talking about your competitors’ product in a negative manner, you can take this information and create a solution to the problem, thus being the company that “saves the day.”
If you have a website – and make no doubt about it, you need a website – it is important that people can find that website if you ever hope to turn them into paying customers down the road. Social media provides you with the means of getting more traffic to your site in two ways. First, your social media efforts can directly link current and potential customers to your website. Secondly, the more shares your company has on social media, the higher your ranking will be with search engines, making your more visible to organic searches. It is a win-win situation that cannot be ignored; in fact, it would be foolish not to take advantage of such a beneficial trade-off.
Social media is largely free (aside from paid ads), and therefore you gain all of the above-listed benefits without having to spend a penny. With that in mind, however, even with a minimal budget it is important to consider hiring someone with experience in social media management to handle your social media needs for you. Done right, social media can be very time consuming, and if you are managing a business you likely have many things tugging at your attention.
Our experts know what it takes on a daily basis to create and maintain social media accounts successfully, offering the maximum ROI for our clients. Social media platforms, rules, and regulations are constantly changing, and it is important that you are aware of what’s going on. We have this knowledge and keep up-to-date with how things are changing, so that we can provide you with top-notch social media management services no matter the platform.
Our dedicated team members know when and how often to check on your social media accounts, to submit responses and interact with followers, and to add content. We are dedicated to making you stand out above your competitors, and we help achieve this though careful planning and strategizing every step of the way.
If you are the only one working on the social media efforts for your company, your viewers and followers are only getting one perspective or one mindset. Allowing a social media management company to take over brings new insight and new ideas for conveying your point of view that could be more interesting and engaging for a wider audience.
Social media management can be very time consuming, especially for a business owner. You could potentially spend an entire day viewing and responding to your social media accounts, which puts other more important aspects of your business on the backburner. Hiring an inexperienced individual – an employee – is one way to go, but it is a direction that absolutely will cost you more in the long run.
To learn more about our social media management services, contact us today. One of our team members will get in touch with you to schedule a consultation and to form a plan for how we can help you make the most out of your social media marketing plan. Dubai and Abu Dhabi based businesses may contact for in person meeting.