Running a successful Google AdWords campaign requires extreme attention to detail and more than a little technical savvy when it comes to knowing the ins and outs of an often-complicated marketing tool. If you have ever thought to yourself, “I wish I knew more about how to generate revenue using Google AdWords,” you are not alone. With thousands of ads placed daily, it is no secret that many of them fall flat before they even have a chance to work. Still countless other AdWords campaigns get off to a good start only to fizzle out due to improper ad maintenance and a lack of understanding for the type of ad content that performs at the highest levels.
As a subset of pay per click marketing, Google AdWords is a strategy that – if implemented correctly – can reap dividends for both large and small companies alike. At the base level, AdWords positions your information in front of an audience that is perfectly poised to listen to what you have to say. Is someone searching for vacation rentals? Look – your ad for local area vacation homes pops up right in front of them! What about if someone is researching used cars? Your ad for premium used vehicles right in their area is front and center.
Whenever consumers across the world type a keyword into the search bar of Google that you have chosen as one of ‘your’ keywords, your ad will appear along with the traditional search results. Posited as sponsored content that works on a pay-per-click system, this type of targeted search marketing can prove both effective and lucrative if managed effectively.When your ad appears on Google’s search engine results, it will include a title, two short lines that describe your company or product, and a link that will direct customers to your designated website. By matching up relevant ad content with what people are already searching for, Google has unlocked a powerful content marketing strategy that is available to anyone with the patience to research your target audience and create an advertising campaign that impacts them at a deep level.
You get to choose the position of your ad and how much you want to spend on advertising – as an added bonus, you are also provided with the ability to see how well your ad campaign with Google AdWords is performing so that you can make better-informed marketing decisions with every ad you place.It is important to note that how you choose the position of your ad is based on how much you are willing to pay for each particular keyword. The more you pay, the higher position your ad will gain. For instance, if you are paying $1.00 for the phrase “business advisor” and another company bids $1.25, your ad would be listed below their ad.Determining how much to pay for each keyword and tempering that with the monthly marketing budget you have available is a delicate balancing act – one that a professional marketing agency will spend considerable time and energy figuring out on your behalf.
One of the main reasons companies advertise on the Internet is to drive more traffic to their website, to obtain new customers, and to retain current customers.
Research has shown that most people who are considered to be 'browsing traffic' on your website may not necessarily become a new customer – this low conversion rate is due in large part to the fact that run-of0the-mill site visitors that happen upon your site unintentionally are not already poised to purchase what you are selling.
However, those who are considered to be 'pay-per-click- browsers’ have a higher possibility of becoming a customer because they know they are clicking on an ad and they know they are headed to a website that is going to sell a product or service that they are interested in. With the hard sell out of the way, all that is left is for your website to draw your visitors in and close the deal.
The Benefit’s Are Truly Great, There are several benefits to using Google AdWords, including
Furthermore, you get the benefit of being seen on not just Google search engine results but on Google Network partner search results, which includes the following:
While business owners and managers are incredibly savvy and knowledgeable about their businesses, most do not have the in-depth knowledge that it takes to create online ads that turn into into customer conversion machines. We have immersed ourselves in the world of online advertising and know how to optimize Google AdWords campaigns to each of our unique clients. No two companies are the same, and no two marketing campaigns should be the same either. The whole point of advertising with Google AdWords is to drive high-converting traffic to your site, so it is imperative that relevant keywords are used to accomplish this goal. Having a company like ours manage your marketing campaigns from start to finish ensures that our industry expertise and marketing acumen goes to work for your best interest on each and every ad we place. If you are interested in learning more about our Google AdWords management services, fill online form below and we'll respond well within 24 hours. We would be more than happy to talk with you about our service packages and to determine an online advertising plan that is unique to your company’s needs and goals.
We get asked questions about Google AdWords all the time; some of the most popular questions include:
- You can run virtually any type of ad you want, providing the content meets Google’s standards for appropriate and tasteful content. Traditionally adds that promote a specific service or product do better in the long run and have higher ROI than generic ads
- In order to be Google AdWords certified, you must pass a yearly proficiency test that covers all of the newest AdWords features. Without the certification, you have no way of knowing if the person or team you have partnered with truly knows their way around the platform, and it could end up costing you money and time in the end. Every one of our Google AdWords managers is certified, meaning when you work with us, you only work with the best in the industry.
- That is a great question, and the answer largely depends on what your goal with your ad campaigns is. Are you looking for a slow but steady outpouring of ads each month? Are you looking for a more aggressive, targeting ad campaign that follows a high risk/high reward model? No matter what your needs are, we have a service package ready and waiting to help you make the most of your online marketing. Our services start at just _______ monthly, ensuring you get the most out of every ad you place.