SEO Services by Top SEO Experts Company Dubai
If you are a business owner, you have undoubtedly heard of SEO but may not know exactly what it stands for, how it works, or why it’s important to your business. SEO is an acronym for Search Engine Optimization, and it is essential to having a successful online presence for your business.
What is SEO Service?
Search engine optimization or “SEO” is nothing more than the method of getting your business’s website to land on a search engine’s results – the better your SEO is, the higher your rating will be. Countless research studies have shown that the majority of Internet users do not look at search engine results beyond the first page. If your company’s web properties show up on the second, third, or even fourth page of results, you can absolutely say goodbye to the potential of gaining valuable organic search traffic to your website or social media accounts.
SEO largely takes place via keyword placement inside of the content you post on your website or blog page, but there are other SEO goldmines out there that can boost your rankings, including:
- Social Media Posts
- Inbound Links
- Landing Pages
- Guest Posts (On other blogs or websites)
- Article Directories
Black Hat Versus White Hat
This is a distinction that can be confusing, even to seasoned Internet users.
White Hat SEO is the best option available to companies both big and small. Using accepted, compliant methods that rank well with search engines, White Hat SEO utilizes meta data, high-quality content that is updated regularly, and more to boost your rankings organically and ethically.
Black Hat SEO uses underhand methods that attempt to trick search engines and – while they may generate positive results in the immediate future – they often will create penalties that will sink your website even further down in the results listings. These practices include keyword stuffing, spam comments on blog posts, and more.