If you are in business to sell to other businesses, it is time to evaluate your English & Arabic SEO tactics to make sure you are making the most of your online marketing efforts. SEO for companies that function on a B2B level is very different than regular SEO for businesses selling to consumers (B2C), and it is important to take every opportunity to set you company up for success.
For many, the thought of SEO is simply the idea of getting your company to be more visible in the eyes of your target audience. While this is true in B2C marketing, it is slightly different when it comes to reaching out to other businesses.
One of the major differences between SEO strategies for B2B and B2C is the resulting goals they each have. Yes, it is true that they share the goal of getting an increase in sales, but the goal for consumer-facing SEO is to generate an online sale during a single visit – the hope is that a customer finds your site via a search engine, shops your products or services, and pays through an online process.
In business to business situations, the final sale is not often one that can be purchased online via a shopping cart and checkout process. Instead, the goal is to get other businesses to notice the services and products that are offered, and the final sale is just the tip of the iceberg, as an ingoing partnership is a huge benefit to both parties involved.
In both B2B and B2C, the content you put on your site plays an important role in your rankings with search engines. However, the content of a B2B site holds much more value than a B2C site. Essentially, it needs to be able to improve search engine rankings, as well as persuade the business that your products and/or services are exactly what they need. While the same can be said for B2C, the purpose and nature of B2B content is inherently different.
B2B consumers statistically do much more research than regular marketplace consumers when it comes to choosing a company to provide them with a particular service or product. Your site content must clearly articulate your offerings, be highly intelligent and persuasive, and show the value your customers would gain by choosing you. Not only does your landing page need to be great – the content on your entire site must be stellar as well; this requires a depth of content that is ongoing, proving your status as an expert in the industry and as a company that other companies can trust.
As mentioned above, it is not enough for businesses to show up to your landing page; you need them to continue searching through your entire site – the longer they stay, the greater your chances of landing them as a customer. Don’t pander to them, as they are likely very in tune to the industry and have shopped around for the best value they can find. Be honest about what you are offering and show them as much of your story and company as possible to give them a sense that they are not just buying from you but partnering with you on some level as well.
Perhaps one of the most important aspects of B2B copy is the keyword strategy. In B2C, it is generally acceptable for businesses to use generic keywords, since they will likely still catch a lot of organic traffic. However, in B2B content, you need to be a lot more specific, since your target audience knows exactly what they want and will not be searching for anything different.
As was mentioned, the content - or textual component - of your B2B site is vastly important. Your website needs to be a balance of writing for the search engine (to improve your rankings) and writing for your customers. This requires your content to be accurate, interesting, informative, and persuasive for your prospective clients. Furthermore, the content on your site needs to speak to all prospective clients – that includes those looking for a return on investment, those looking for quality performance, and those looking for something easy to use - regardless of price or performance. This can become very confusing for businesses looking to increase their B2B traffic, and essentially increase their profits. If all of this seems confusing, you are not alone. Search Engine Optimization is an ever-changing thing that requires constant monitoring and adjustment to remain effective. Fortunately, there are companies like ours that provide B2B SEO services with high-quality results; this allows you to spend your time and energy building your business and creating products and services that your customers need.
We know what search engines your prospective clients will be using and how they will be using them. We have what it takes to formulate and utilize keywords to make your site stand out above the rest, and it is our goal to help you market and sell your complex, sophisticated, and technical products and services to your clients. We offer both custom work retainers and fixed-price service packages guaranteed to meet any SEO management need you may have. If you would like to talk with one of our team members about our B2B SEO packages or about getting a custom quote, please click here. We would be honored to talk more with you about how we can help you increase your online visibility and manage your SEO efforts more effectively.