With so much focus placed on Google as the hot spot in terms of Internet marketing tools and strategies, smart marketers know that there is another fantastic option available as well: Yahoo. Bing Ads are every bit as powerful in terms of their usability, features, and ROI; while they may not have the reach and audience that Google pulls in, Yahoo has been consistently closing that gap in user volume and is positioned to give Google a run for their money in the very near future.
As with Google Adwords, running a fruitful Bing Ad campaign is going to take more knowledge and forethought than you may think. More than just a tech tool, if you bring a sharp industry and Internet knowledge to the table, you will likely have the wherewithal to create ad content that engages viewers with a call to action they cannot refuse.
If this sounds like something you really would not enjoy doing, don’t worry – a majority of companies have opted to pass their Bing Ad management over to ad specialists, like us, that have years of experience in setting up and managing advertising campaigns that convert. Successful companies know where to draw a line in the sand when it comes to what they can do versus what someone else can do more efficiently and effectively. In this case, working with a team of professionals will not only increase the likelihood that your ad campaigns are a smashing success, but it will also take a heavy burden off of your already full plate.
As the owner and manager of a growing company, you likely have a full list of responsibilities tugging at you each and every day. By sharing that load with people that understand and that have your best interest in mind, you can get back to doing what matters most – running your business and focusing on new opportunities for growth and financial security.
If you’re based in Dubai or Abu Dhabi or other states of emirates, feel free to contact us to schedule a one-on-one meeting.
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There isn't a business out there that doesn't need some type of advertising to be successful. If you are looking to expand your visibility and reach beyond your current audience, you will need to market your company to countless potential customers that are looking for exactly what you have to offer. Effective marketing is the difference between fishing with a single line and fishing with a large net; the bigger the cast, the bigger the catch. Your customer needs to know who you are, what you're doing, what you offer, and how they can get in contact with you. Isn't that why you created a website in the first place - so that your current customers and potential customers can find you and not your competition?
Bing Ads is a search-advertising platform that uses specific search engine results to generate user-specific ads to drive traffic; usually this form of advertising follows a pay-per-click model. Each time a consumer enters a search phrase or keyword into the Bing search engine bar, a results page pops up. Along with the results page are a select few ads – all highly targeted to match with the specific search terms specified by the user. By choosing keywords that are relevant to your company, your products and services, and to what your ideal customer might be searching for online, you are positioning yourself before a pre-filtered audience that is primed and ready to convert into a paying lead. Ads appear at the top of the page and are labeled "sponsored links.” These links redirect to the URL of your choice, whether that be your website, an online store, or a specific lead-capture landing page set up to gain information from each lead.
Many businesses are content to post generic ads that reach an incredibly broad audience, but one of the leading problems with this approach is that in reaching everyone, even those who aren't your targeted customers, you will be paying for ad clicks that likely do not result in a customer conversion. Advanced targeting options allow you to reach a specific set of individuals - those with similar demographics and characteristics of your targeted consumers. Instead of tossing an ad out there and hoping that your ideal customer bites on the ad is foolish when you can carefully hand-select the people that see your ad. Pre-selection means that your marketing dollars are spent on people with an exponentially higher potential for converting into a paying customer than those people that would be presented with an ad that they had no interest in to begin with. Advanced Bing Ads search options can filter based on:
You can also target mobile users with specific ad offers like the following:
With Bing Ads, you also have access to widespread ad coverage that goes beyond just the Bing search engine. Bing and Bing Ads are partnered with different search engines all across the web, including the search engine powerhouse Yahoo, which ultimately gives you more without any additional marketing effort on your part.
In the end, your ultimate goal with online marketing is to get customers to visit your website and buy your products or services. Marketing for the web is a constantly evolving sales tactic that requires constant learning to stay on top of the current trends and service offerings available to those that place Bing Ads. While some people do enjoy understanding and learning about these things, many business owners and marketing managers are finding that their valuable time and energy is better spent on the technical side of funning a company, leading them to find reliable partners that can manage their online marketing presence. Identifying relevant keywords, formulating appropriate bids, tracking your conversions, and improving advertising campaigns can become very time consuming, but they are all vital pieces to your ad management puzzle. We specialize in working with our clients to drive as much traffic as possible to their sites. We manage every step of the process with a precision and depth that only an agency that has years of experience leveraging online advertising can bring to the table. If you are interested in learning more about our Bing Ads management services, Contact us today. We would be more than happy to talk with you about our service packages and to determine an online advertising plan that is unique to your company’s needs and goals.
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Senior Financial Analyst/ FP&A Analyst
Senior Financial Analyst/ FP&A Analyst
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Senior Financial Analyst/ FP&A Analyst
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