Content strategy

Content strategy

 

Content strategy is essentially a detailed plan that outlines how your company will present itself in print or online. Since content can mean text, videos, or even photographs, this strategy needs to encompass literally every visual aspect of your website and beyond.

 

When done well, a content strategy will flow seamlessly, creating a unified front on all of your materials and web properties. The following four elements make up a successful marketing plan:

 

• Relevant

• Well-Rounded

• Persuasive

• Scheduled

 

If your content strategy has these covered, you are well on your way to success.