Linkedin Company
LinkedIn company page writing and optimization
Social media is a very important part of a business, and a LinkedIn company page can be extremely beneficial for any marketing plan. While most people think that LinkedIn is merely a site for those looking for jobs and growing their professional networks, there is also much more that LinkedIn has to offer businesses, including the establishment of your brand as a public image on a very large scale.
With millions of people on LinkedIn, you need a page that will attract potential customers and attract valuable colleagues and business partnerships to your company. Without a page, you are essentially saying, I do not care about making an online marketing impact for my company, something you do not at all want to do.
The problem is, most companies have a hard time talking about themselves and promoting their goods and services on social networks. The half casual/half extremely calculating approach that a successful business takes to LinkedIn company page writing and optimization is a difficult combination to get right. All too often businesses end up coming across as way too friendly and unprofessionally or on the other side of the spectrum they can come across as stuffy and disconnected from the very audience they are trying to identify with.