B2B English & Arabic SEO Consultant in Dubai UAE
B2B SEO Consultant Dubai
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If you are in business to sell to other businesses, it is time to evaluate your English & Arabic SEO tactics to make sure you are making the most of your online marketing efforts. SEO for companies that function on a B2B level is very different than regular SEO for businesses selling to consumers (B2C), and it is important to take every opportunity to set you company up for success.
How is B2B Search Engine Optimization different than B2C?
For many, the thought of SEO is simply the idea of getting your company to be more visible in the eyes of your target audience. While this is true in B2C marketing, it is slightly different when it comes to reaching out to other businesses.
1. Goals Are Different
One of the major differences between SEO strategies for B2B and B2C is the resulting goals they each have. Yes, it is true that they share the goal of getting an increase in sales, but the goal for consumer-facing SEO is to generate an online sale during a single visit – the hope is that a customer finds your site via a search engine, shops your products or services, and pays through an online process.
In business to business situations, the final sale is not often one that can be purchased online via a shopping cart and checkout process. Instead, the goal is to get other businesses to notice the services and products that are offered, and the final sale is just the tip of the iceberg, as an ingoing partnership is a huge benefit to both parties involved.
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2. Content Depth Is More Important In B2B
In both B2B and B2C, the content you put on your site plays an important role in your rankings with search engines. However, the content of a B2B site holds much more value than a B2C site. Essentially, it needs to be able to improve search engine rankings, as well as persuade the business that your products and/or services are exactly what they need. While the same can be said for B2C, the purpose and nature of B2B content is inherently different.
B2B consumers statistically do much more research than regular marketplace consumers when it comes to choosing a company to provide them with a particular service or product. Your site content must clearly articulate your offerings, be highly intelligent and persuasive, and show the value your customers would gain by choosing you. Not only does your landing page need to be great – the content on your entire site must be stellar as well; this requires a depth of content that is ongoing, proving your status as an expert in the industry and as a company that other companies can trust.
3. B2B Content Needs to Be Stickier:
As mentioned above, it is not enough for businesses to show up to your landing page; you need them to continue searching through your entire site – the longer they stay, the greater your chances of landing them as a customer. Don’t pander to them, as they are likely very in tune to the industry and have shopped around for the best value they can find. Be honest about what you are offering and show them as much of your story and company as possible to give them a sense that they are not just buying from you but partnering with you on some level as well.
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4. Take On A More Complex Keyword Strategy:
Perhaps one of the most important aspects of B2B copy is the keyword strategy. In B2C, it is generally acceptable for businesses to use generic keywords, since they will likely still catch a lot of organic traffic. However, in B2B content, you need to be a lot more specific, since your target audience knows exactly what they want and will not be searching for anything different.